TOPIC 1 |  Athletic Leadership/Coaching the Coaches

Strong culture starts with leaders who are intentional about setting clear expectations that are aligned with the overall institutional mission.  Athletic Directors are expected to galvanize a group of individuals, including full-time and often part-time coaches, which can be a very difficult task.  We'll cover the key components that drive culture, how to instill lasting cultural change, and how to establish a mindset of continuous improvement, regardless of your tenure as an AD. 

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TOPIC 2 | Extreme Ownership/Time Audit

The "modern" Athletic Director bears a multitude of responsibilities and is consistently faced with diverse demands. Frequently, time constraints hinder the ability to address long-term planning or strategic initiatives. We will dedicate time to conduct a time audit and explore optimal ways to allocate your time and focus. This aims to ensure that your tasks are accomplished, and priority is given to crucial aspects for running an efficient athletic department.

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TOPIC 3 | Assessment Process/K-12 Vertical Alignment

We will explore the key areas that Finney prioritizes when conducting assessments for athletic departments. We'll discuss how to carefully assess these areas for opportunities for improvement and growth. Emphasis will be placed on K-12 vertical alignment and strategies for intentionally fostering and expanding this connection. The ultimate goal is to enhance the student-athlete experience and foster the development of effective programs.

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TOPIC 4 | Social Media & Marketing

The material posted on social media frequently serves as the initial encounter a potential family might have with a school. It provides an avenue to showcase your current students, disseminate crucial information about events, and spotlight the traditions within your existing community. Our experts in the field will share insights on current trends, strategies to stand out in the market, and ways to engage your students in content creation.